Discover essential lessons in hospitality applicable to every business, shared by Will Guidara, the former co-owner of the legendary Eleven Madison Park. This book details the transformation of a struggling New York City two-star brasserie into the world's best restaurant over eleven years through radical reinvention and memorable, bespoke hospitality.

Guidara shares insights on delivering over-the-top service, such as surprising guests with unique experiences, and extends these principles to internal team dynamics, focusing on intentional praise and criticism. Learn why giving more, not less, can solve complex business dilemmas and how to foster an ownership mindset among staff.

Key Features/Benefits

• Features sparkling stories from Guidara's journey in the restaurant industry, including interactions with figures like Daniel Boulud and Danny Meyer.
• Provides actionable strategies for transforming ordinary transactions into extraordinary customer experiences.
• Focuses on finding the magic in daily work for colleagues and customers alike.
• Part of The Unreasonable Hospitality Collection series.

Specifications

• Author: Will Guidara
• Binding: Paperback
• Language: English
• Print Length: 288 pages
• Publisher: Ebury Edge
• Publication Date: 16 July 2026
• ISBN-10: 1529146836
• ISBN-13: 978-1529146837
• Dimensions: 12.8 x 1.9 x 19.7 cm
• Weight: 200 g

This book is essential reading for anyone in business looking to elevate their customer service approach based on proven, high-level hospitality success.