Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
Nuovo
Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
Nuovo
Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
Nuovo
Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
by Ross Hudgens

Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages

£26.00
£26.00
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Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages
by Ross Hudgens

Wiley Generative Engine Optimization: The Definitive Guide to AI SEO - Hardcover, 320 Pages

£26.00
£26.00

Description

This English-language hardcover explains how to optimise content for AI answer engines, including ChatGPT, Google Gemini, Perplexity and Claude. Written by Ross Hudgens, it is aimed at SEO practitioners, content marketers and marketing leaders, and contains 320 pages.

Key Features

  • AI Search: Explains how content can be structured for systems that generate answers using large language models.
  • SEO Workflows: Covers adapting SEO and content marketing practices to AI-driven search behaviour.
  • Brand Visibility: Discusses approaches to brand mentions in AI-generated responses.
  • Team Planning: Covers evaluating GEO practices across content, PR and affiliate teams.
  • Agency Examples: Draws on Ross Hudgens’s experience at Siege Media and work with brands including Adidas, HubSpot, Instacart and TripAdvisor.

Specifications

  • Author: Ross Hudgens
  • Format: Hardcover
  • Pages: 320
  • Publisher: Wiley
  • Publication Date: 5 Oct. 2026
  • Language: English
  • Edition: 1st
  • ISBN-10: 1394439806
  • ISBN-13: 978-1394439805
  • Dimensions: 15 x 3 x 22.9 cm (5.9 x 1.2 x 9 in)
  • Weight: 476 g (16.8 oz)
  • Release Date: 2026-10-05
  • EAN: 9781394439805

From the Manufacturer
Text reads "GENERATIVE PRINT & OPTIMIZATION", "GET FOUND", "in the Age of AI Answers". Red and white banner design with decorative line elements and promotional messaging about AI optimization.
Text reads 'WIN THE AI SEARCH ERA' and 'Search is being rebuilt around generative engines. Learn the strategies that drive visibility, citations, and sales through LLMs, even as traditional traffic declines.' Black background with white text promotional content.
Text reads 'BUILD STRATEGIES THAT LAST' and 'Skip the short-lived hacks. Master how AI engines source, interpret, and synthesize information so your approach outlives any single tactic or algorithm shift.' Dark background with white typography.
Text reads 'PROVEN ACROSS 60+ BRANDS' and 'Draw on techniques refined across the most competitive verticals by an agency that has generated over $100 million in lifetime revenue for the companies it serves.' Agency services marketing statement on black background.
Text reads: "This change can go one of two ways. We can cover in our tracks and let it pass us by, or we can embrace it with fervor and energy, learning new skills and Al workflows that benefit us rather than being displaced by this change." Promotional banner with quote about organizational change and adaptation.
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